Case overview
Dr. Maria Ivanov, a highly accomplished ophthalmologist with extensive experience in clinical research and private practice, sought to exhibit her expertise and establish herself as a prominent global medical consultant in ophthalmology. She partnered with The Keshri Group to achieve this goal.
The Brief
Dr. Ivanov’s primary objectives were to:
Establish herself as a thought leader and respected voice in the field of ophthalmology
Secure consulting and advisory board engagements with leading pharmaceutical companies
Enhance her online presence and visibility among industry peers and potential clients
Our Approach
The Keshri Group took a holistic approach to position Dr. Maria Ivanov as a leading global medical consultant in ophthalmology. The team collaborated closely with Dr. Ivanov to understand her unique expertise, career goals, and target audience. Based on these insights, they developed a comprehensive plan that encompassed content creation, digital marketing, and public relations. We ghost-wrote Dr. Ivanov’s book, “A Global Eye to Patients and Doctors,” which established her as a distinct and respected voice in the field and provided a platform for her knowledge and experiences.
The Results
The Keshri Group’s efforts resulted in significant success for Dr. Maria Ivanov, including:
Established Thought Leadership: Dr. Ivanov became recognized as a leading global medical consultant in ophthalmology, gaining widespread recognition for her expertise and insights.
Enhanced Brand Reputation: Dr. Ivanov’s brand reputation grew substantially, leading to increased visibility and credibility among industry peers and potential clients.
Expanded Consulting Opportunities: Dr. Ivanov secured numerous consulting and advisory board engagements with prominent pharmaceutical companies, solidifying her position as a respected consultant in the field.
Increased Speaking Opportunities: Dr. Ivanov became a sought-after speaker at industry events and conferences, further solidifying her thought leadership and expanding her reach.
Strengthened Online Presence: Dr. Ivanov’s website became a valuable resource for potential clients and industry peers, effectively showcasing her expertise and accomplishments.
