CASE STUDIES

Dr. Maria Ivanov is a trained ophthalmologist with a specialty in Retina. She graduated from Karolinska Institute in Sweden, where she conducted clinical research with some of the leading global leaders in healthcare. After completing her studies, Dr. Ivanov entered private practice, where she worked for 20 years and was also involved in various nonprofits that took her on global medical missions. After moving to the United States, Dr. Ivanov began consulting for pharmaceutical and biotechnology companies to help develop innovative therapies.

Keshri Publishing worked with Dr. Ivanov to position her expertise for the pharmaceutical industry. We helped shape a strategy to position her as a global medical consultant in ophthalmology and assisted with the writing, design, and publication of her book, "A Global Eye to Patients and Doctors." We also created a website and consulting proposal materials for Dr. Ivanov. Today, we continue to help her negotiate consulting and advisory board opportunities with large pharmaceutical companies.

In 2014, Giovanni Silva experienced a medical mystery that ultimately led him to discover he had been contaminated with toxic mold. This experience inspired him to create Patient Community Online, a telehealth platform that allows patients to connect with both professionals and fellow patients to learn about their experiences and treatments.

In order to bring his vision to life, Silva turned to Keshri Publishing for help. Keshri helped Silva develop his software and create a website for Patient Community Online. They also assisted with the writing and publication of his book, "The Importance of Community in Patient Outcomes," which tells Silva's own story and provides a platform for other patients to share their experiences.

In addition to these services, Keshri also helped Silva obtain seed funding for his business. With their support, Silva was able to launch Patient Community Online and begin offering a valuable resource for patients seeking support and information about their medical conditions.

Today, Patient Community Online is a platform that has helped countless patients connect with others and find the support they need during their medical journey. Silva credits Keshri Publishing with playing a key role in the success of his business, and is grateful for the assistance they provided in helping him bring his vision to life.

Recognized as a top 30 healthcare CIO in the US and an advisor for the Wall Street Journal, Dr. Luis E. Taveras is a healthcare technology, leadership, and high-performing organizations expert. He has a proven track record in senior roles at major healthcare organizations including serving as CTO of a $1.5 billion operation with 8 hospitals, SVP and CIO at Barnabas Health, Senior Partner at Accenture, and CIO for the City of Buffalo. Core to his leadership philosophy, Dr. Taveras has successfully balanced family and professional commitments. He has been married for 32 years and has three adult children. Dr. Taveras holds a PhD from the University of Sarasota, MBA from Rutgers, and BSc from Wesleyan University.

Keshri Publishing helped Dr. Taveras publish his life’s work in his newest book, The 90 Day CIO.

Apollo CBCC Cancer Care, a joint venture between Apollo Hospitals International and Amrish Oncology Services, was in need of a new marketing strategy for their new cancer treatment centers in Ahmedabad, India. As a new venture of already renowned brands, they were looking to increase brand awareness and communicate the launch to the community.

To address this challenge, Keshri Publishing partnered with agencies in India to develop a comprehensive campaign called "Life is Beautiful." This campaign included end-to-end market research, strategy creation, content creation, and activation in the community. Keshri also designed the corporate website and increased digital reach through effective social media management.

The "Life is Beautiful" campaign was a success, helping Apollo CBCC Cancer Care establish their brand in the community and drive awareness for their new cancer treatment centers. Keshri's expertise in brand extensions, market research, ad campaigns, and digital marketing played a key role in the success of the campaign.

As part of its efforts to support global public health initiatives, particularly in underserved communities, Johnson & Johnson developed the CaringCrowd® platform. This platform allows people and organizations to financially contribute to healthcare projects and initiatives that aim to improve the lives of people in vulnerable communities. To maximize the impact of the CaringCrowd® platform, Johnson & Johnson partnered with Keshri Publishing to provide a range of services including:

• Helping to create new projects on the platform and partnering with new non-profit organizations
• Assisting with user experience development, including optimizing the website for conversion for both donors and email subscribers
• Creating the first newsletter for CaringCrowd® and a series of emails aimed at driving conversions for donations
• Supporting in-person conference booth setup at various universities
• Providing end-to-end digital marketing support
• Producing educational marketing materials in the form of videos to tell the stories of CaringCrowd® and encourage the connection of consumers with the platform

Thanks to the efforts of Keshri Publishing, the CaringCrowd® platform has been able to reach more people and organizations, making a positive impact on global public health initiatives.

After completing the acquisition of Xiidra in 2019, the Novartis team was faced with the challenge of relaunching the pharmaceutical product in the United States amid the COVID-19 pandemic. With their field force staff unable to visit doctors' offices for normal detailing, the team had to pivot to a digital-first launch strategy.

The Keshri team worked with Novartis and other partner agencies to create a series of digital marketing materials, including an animated character and video advertisement for connected TV. They also facilitated a virtual live event that was streamed to over 2,000 doctors.

Thanks to the innovative approach taken by Keshri, Novartis, and partner agencies the relaunch of Xiidra was a success. The product, which is the first and only prescription treatment approved to treat both signs and symptoms of dry eye by inhibiting inflammation caused by the disease, has seen strong sales since its relaunch.

The digital-only strategy employed by Novartis and Keshri serves as a valuable case study for other companies looking to launch a product in a challenging environment. By thinking creatively and leveraging the power of digital marketing, they were able to successfully relaunch Xiidra and drive strong sales.

Point of Care Medicine delivers the most patient-care information in the least amount of words possible. Within its pages you will find the evidence-based information necessary to immediately manage the most common problems occurring in hospitalized adult patients--ranging from chest pain and renal failure to anemia and complications of pregnancy.

Working with Dr. Anthony Slonim and Dr. Alexander Levitov, Keshri Publishing published the Oncology treatment section of this book.

Keshri Publishing recently launched the Unbreakable Clothing collection in collaboration with the release of their new book, Diamond Lifestyle. The collection was designed with the modern, working professional in mind, offering a range of fashion-forward, clean, and versatile clothing options that can be worn in a variety of settings.

One of the key objectives of the Unbreakable Clothing collection was to provide clothing that could withstand the challenges and demands of everyday life. Whether it's a long day at the office, a night out on the town, a trip to the gym, or an outdoor adventure, the collection was designed to be durable and comfortable enough to keep up with even the busiest of schedules.

To achieve this, Keshri Publishing worked closely with a team of experienced designers and manufacturers to develop a range of high-quality, durable fabrics that could withstand the rigors of daily wear and tear. The result was a collection of stylish, practical, and functional pieces that are perfect for any occasion.

In addition to its durability, the Unbreakable Clothing collection also boasts a modern, clean design aesthetic that is both timeless and on-trend. The collection includes a range of classic and contemporary pieces, including tailored suits, crisp dress shirts, and casual tees and jeans, all of which can be mixed and matched to create a variety of chic and stylish outfits.

Overall, the Unbreakable Clothing collection has been a resounding success for Keshri Publishing, offering stylish, practical, and durable clothing options for working professionals looking to make a statement with their wardrobe. With its focus on high-quality fabrics, modern design, and versatility, the collection has quickly become a go-to choice for those seeking clothing that can withstand the demands of everyday life.

Overlook Consulting Group is a leading provider of generator, electrical, and HVACR services in New York and New Jersey. Founded by Howard Shapiro in 1993, the company has established a reputation for providing innovative solutions, high-quality products, and honest pricing and service to its customers.

In recent years, Overlook Consulting Group has undergone a major rebranding effort, partnering with Keshri Publishing to refresh its physical office, website, and company uniforms. The team at Keshri worked closely with Howard and his team to develop a new visual identity that reflects the company's values and expertise, helping Overlook Consulting Group to stand out in a crowded market.

In addition to the rebranding efforts, Keshri Publishing also assisted Overlook Consulting Group with its team reorganization and hiring efforts. This included helping the company to attract top talent and streamline its operations, which has contributed to its success in securing a number of high-profile government contracts in New York City, including work on the One World Trade Center. Keshri was instrumental in supporting the organization's C-suite executives in the negotiations for these contracts, providing valuable guidance and expertise.

Overall, the partnership between Overlook Consulting Group and Keshri Publishing has been a success, helping the company to modernize its brand, expand its team, and secure new business opportunities. With a strong focus on customer relationships, high-quality products, and honest pricing and service, Overlook Consulting Group is well positioned to continue its growth and success in the years ahead.